References – Sports and Cultural Management
RE-OPENING OF OLYMPIC STADIUM BERLIN
PR and marketing communications for the re-opening of the Olympic Stadium Berlin
- ● International and German pre-event PR and communications consulting
- ● Media handling and media accreditation for various pre-opening events and opening ceremony
- ● Organization and presentation of various press events including a press conference
- ● Below-the-line communication and guerrilla advertising
- ● Traditional advertising and marketing nationally
- ● Co-organization of the official opening ceremony
LOVE PARADE
- ● Lead Agency
- ● Full services for PR and marketing, press conferences, handling of charity partnerships
- ● On-location press handling for 2,000 accredited journalists
FIFA WORLD CUP
Search for Volunteer Performers and aides for the 2006 FIFA World Cup Gala Berlin
- ● PR consulting and implementation for the search and registration of 12,000 volunteer performers and aides for the 2006 FIFA World Cup™ Gala Berlin, 2005:
- ● Planned official opening of the 2006 FIFA World Cup
- ● Press handling and media office for taping auditions
- ● Development and implementation of national press campaign
- ● Conceptualization and implementation of partnerships with German media for the search of volunteer performers
Planning & Organization of Press Conferences for the 2006 FIFA World Cup Gala Berlin on June 17th and November 30th, 2005:
- ● Complete planning, preparation and implementation of two international press conferences for the 2006 FIFA World Cup Gala Berlin with FIFA Secretary General Urs Linsi, LOC President Franz Beckenbauer, Governor-Mayor of Berlin, Klaus Wowereit, Artistic Director André Heller, mass choreographer Doug Jack, artists Peter Gabriel and Brian Eno.
Concept and Implementation of Communications and Marketing Measures for the 2006 FIFA World Cup Gala Berlin, 2005/2006:
- ● Concept and implementation of all communications measures and press campaign for the ticketing of the 2006 FIFA WORLD CUP™ Gala Berlin on behalf of FIFA, in close cooperation with LOC Germany and FIFA.
Consulting and Development of a Communications Concept for the 2006 FIFA World Cup Gala Berlin, 2005:
- ● Consulting and development of an integrated marketing, PR and communications concept for the 2006 FIFA World Cup Gala Berlin on behalf of the gala production company, Artistic Production Services – FIFA.
INTERNATIONAL STADIUM FESTIVAL BERLIN DKB ISTAF
IAAF Golden League Athletics meeting at the Olympic Stadium in Berlin
- ● Responsibility for the entire communication of the event including public relations, consultancy, marketing, event PR and pricing
- ● Co organization
- ● Marketing and advertising campaigns
- ● Sponsoring
- ● Promotion
- ● Complete Media handling and accompanying press work (450 journalists, 25 television stations, live TV broadcast)
KUDURO BERLIN
- ● PR and marketing for the event
- ● Full handling of all PR and press functions
- ● Full organization of event locations, artist, and media participation
- ● On site press and media handling
MUSEUM WEEK END OF FOUNDATION GERMAN ART MUSEUM BERLIN
Special Event of the German Museum of Technology
- ● PR and communication prior to the event
- ● Organization of press conferences and events
- ● Media support on site